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Ultimately, clients will
continue to seek your
advice and expertise
for inner and outer well-
being, and technology
will allow us to discover
exactly what that means.
dollars, spas are thinking beyond the basic facial, adding
seasonal retail items such as fragrances, jewelry, and wardrobe
accessories, as well as special services like body treatments,
eyebrow and lash design, makeup bars, and waxing rooms.
Incorporate this trend: Hire or partner with professions in
specialty fi elds to expand your off erings, or specialize yourself.
The current explosion of holistic spas, lash spas, makeup
studios, and waxing salons shows the demand for experts.
Of course there's no crystal ball, but based on where
we've been, it's clear to see where we're going. The face of our
customers is changing, with millennials at the forefront.
Still, several things remain true: clients want and need stress
reduction, visible results, and self-betterment. Ultimately,
clients will continue to seek your advice and expertise for
inner and outer well-being, and technology will allow us to
discover exactly what that means. If you continue to refi ne
these tried-and-true trends, you will successfully respond
to your client in exciting, forward-thinking ways.
