50 january/february 2017
E
ach moment, it seems, technology zooms
forward, changing our lives. (Who would have
ever thought of a car driving itself ?) At the
same time, the age demographic is shifting,
with baby boomers (those born from 1946–1964)—
who have driven trends for years—moving aside and
millennials (the generation born between 1980 and
2004) starting to call the shots. These two big changes
are determining the way we consume and, as a result,
the future of our salons and spas. Are you ready for
the challenge?
The spa of the future will target
millennials and embrace technology,
personalization, and pampering
by Judith Culp
Sign
of the
Times
