www.ascpskincare.com 33
expertadvice
MIND YOUR BUSINESS
Online Action Plan
How to create a top-notch website in 3 weeks
by Kristin Coverly
If you have your
own business,
you MUST have
an attractive,
functional, and
easy-to-use
website. Follow this
easy daily plan to
get your website in
its best shape ever!
Learn more!
Download the full resource, "Build a Successful Website in 10 Easy Steps"
at www.ascpskincare.com/membership/website_builder.php
Don't have a website
yet? Visit the ASCP
Website Builder at
www.ascpskincare.com
to create yours today!
Week Monday Tuesday Wednesday Thursday Friday
1
Make sure your
contact information
is on every page of
your website.
Add new pages as
needed so content is
organized and easy
for visitors to find.
Emphasize the specific
benefits of your work
in your descriptions.
Be concise; change
lengthy paragraphs
to bulleted lists.
Include call-to-action
statements; what
action do you want
visitors to take?
2
Add beautiful,
welcoming photos
of yourself and your
treatment space.
Add a short video
introducing yourself
and describing what
you do.
Make sure your online
scheduling button is
on every page.
Capture visitors'
information with an
email list sign-up.
Use a "Specials" or
"Weekly Deals" box to
highlight new services
and marketing
promotions.
3
Add social media
"Share" and "Follow"
buttons.
Get feedback from
others on content,
design, and
user-friendliness.
Follow steps in the
ASCP Website Builder
to increase Search
Engine Optimization
(SEO).
Update your website
regularly with new
photos, specials, blog
posts, fun facts, etc.
Prepare to say, "Hello,
new clients!" as they
choose you over the
competition.