ASCP Skin Deep

JULY | AUGUST 2016

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www.ascpskincare.com 33 expertadvice MIND YOUR BUSINESS Online Action Plan How to create a top-notch website in 3 weeks by Kristin Coverly If you have your own business, you MUST have an attractive, functional, and easy-to-use website. Follow this easy daily plan to get your website in its best shape ever! Learn more! Download the full resource, "Build a Successful Website in 10 Easy Steps" at www.ascpskincare.com/membership/website_builder.php Don't have a website yet? Visit the ASCP Website Builder at www.ascpskincare.com to create yours today! Week Monday Tuesday Wednesday Thursday Friday 1 Make sure your contact information is on every page of your website. Add new pages as needed so content is organized and easy for visitors to find. Emphasize the specific benefits of your work in your descriptions. Be concise; change lengthy paragraphs to bulleted lists. Include call-to-action statements; what action do you want visitors to take? 2 Add beautiful, welcoming photos of yourself and your treatment space. Add a short video introducing yourself and describing what you do. Make sure your online scheduling button is on every page. Capture visitors' information with an email list sign-up. Use a "Specials" or "Weekly Deals" box to highlight new services and marketing promotions. 3 Add social media "Share" and "Follow" buttons. Get feedback from others on content, design, and user-friendliness. Follow steps in the ASCP Website Builder to increase Search Engine Optimization (SEO). Update your website regularly with new photos, specials, blog posts, fun facts, etc. Prepare to say, "Hello, new clients!" as they choose you over the competition.

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