Issue link: https://www.ascpskindeepdigital.com/i/691743
www.ascpskincare.com 15 By the Book Dreaming of opening your own business, but don't know where to start? Spa expert Sherrie Tennessee wants to help. Her new book, How to Open a Day Spa: 31-Day Guide (Amazon Digital, 2016), is a solid guide to spa management and ownership. Topics range from creating uniqueness early to maximizing your online presence. The guide includes a spa-opening checklist, as well as a list of resources. "The 31-Day Guide serves as a framework to those in the industry who are seeking additional insight in order to enhance a current business, launch a business in a new location, or start a day spa from scratch," Tennessee says. » beautybuzz INDUSTRY NEWS Skin Games Champions The fi rst annual Skin Games proved to be an exciting competition for estheticians! We are excited to congratulate the winners, three of whom are ASCP members. The 2016 Skin Games winners are: Amy Wall (Top Esthetician in the Nation, Age Management); Cherie Callahan (Hyperpigmentation); member Nondy Llewellyn (Open); Denise Kemp (Acne); member Angie Vayda (People's Choice); and member Richard Merrill-Rivas (Game Changer). Visit www.theskingames.com for information about how to compete in the 2017 event. » 3 True Trends "Just because a major spa has decided to do something a certain way doesn't mean it's a trend," says Matt Wiggins, vice president of sales at ProSolutions Software, a company that provides software for salons, spas, and resorts. "A true trend is one that impacts spas in all locations and environments." Here's what Wiggins sees as the top three trends this year: 1. De-Stress Off erings. Relaxation has always been a focus of spas and salons, but as Wiggins says, "Your client base is becoming more and more exposed to other forms of pampering and relaxation. A menu of 10 diff erent facials doesn't really off er the kind of diversity younger clients crave to help them de-stress." He suggests off ering complementary services such as meditation, tai chi, or yoga. 2. Men's Services. The September/October 2015 issue of ASCP Skin Deep focused on men's interests in skin care, and the potential of working with this demographic continues to grow. "Adding a handful of 'male-centric' services will allow you to begin marketing to this much-neglected segment of spa society," Wiggins says. 3. Wellness and Preventive Treatments. You already know that factors such as nutrition and exercise directly aff ect skin health; Wiggins suggests it's time to share that information with your clients. Off ering ways to prevent skin problems such as acne and wrinkles before they occur is a surefi re way to create a lifelong client. Trending: Prickly Pear Oil While eating prickly pear cactus (also known as nopales) has been shown to provide myriad health benefi ts, applying prickly pear oil externally may also help with skin health. It's anti-infl ammatory, contains skin-softening vitamin E, and is rich in amino acids that stimulate collagen production. Especially eff ective on mature skin, the vitamin K in prickly pear oil helps brighten dark circles and promotes skin elasticity.