Issue link: https://www.ascpskindeepdigital.com/i/637956
14 march/april 2016 beautybuzz INDUSTRY NEWS Slick- Skinned Although it has been used as a skin healer for thousands of years, facial oil is now all the rage. Suitable for all skin types, these new renditions are packed with powerful nutrients and fatty acids. The best oils are cold- pressed and plant- based, and packaged in brown bottles to help preserve their lifespan. Beautiful Apps Here's something completely new: customized eyelash extensions and brows—virtually applied. The Virtual Stylist Lash & Brow app is a professional tool that can change the way lash and brow specialists consult with clients. The app is an interactive tool that uses Augmented Reality technology as opposed to graphics and sketches—ideal for lash and brow specialists who understand the ambiguity and subjectivity of terms like natural looking and more dramatic. The ability to show results to the client with a mirror image is a new way to use technology in the beauty profession. $199.99 through the App Store. Keep in touch with your clients between appointments the high-tech way with the My Skin Authority app. Skin Authority CEO Celeste Hilling, who created the app as a way to make professional skin care coaching available to everyone, says, "It's the first interactive lifestyle app that connects people with a live esthetics expert for coaching and guidance." Estheticians download the app and encourage their clients to do the same, allowing Skin Authority to reach out on behalf of the spa or skin care partner. "Skin Authority does the work and the spa team receives the benefits of repeat customers, increased retail sales, and happy therapists." Free download through the App Store. » Keep it Fresh How often do you talk to your clients about using expired products? Beyond becoming ineffective, expired skin care products can actually cause irritation and breakouts. Educate your clients by offering some advice: • Buy products with a pump. Pumps are a physical barrier to bacterial growth. • Store products in a cool, dark, dry place—so, not in the bathroom. • If a product changes consistency or texture, dries out, separates, or develops a suspicious odor, throw it away. • Skin care products typically last six months to a year. But when in doubt, throw it out. »