Issue link: https://www.ascpskindeepdigital.com/i/618738
www.ascpskincare.com 43 Similarly, booking in spas is empowered with online scheduling solutions through mobile tablets or smartphones. In other words, the new way to process a checkout is not behind a register, it's wherever you are, in the palm of your hand. Mobile purchasing software or apps (such as CellCharge) streamline procedures, save time during busy seasons, and take away the need for printing paper receipts, which can instead be texted or emailed. WORD OF MOUSE It used to be that word of mouth would get you everywhere when starting out. Today, with so many consumers rating and reviewing businesses online, it's "word of mouse" that can make or break you. Consider that about 88 percent of clients are influenced by comments they see online through Yelp, Google Reviews, or elsewhere. Your online reputation has to be monitored and managed, and this will only become more important as we move into the future. Online reviews are powerful, so every review, whether positive or negative, must be addressed thoughtfully and carefully. SIGNATURE SERVICES Express services, waxing, foot baths, or experiences that offer escape-like exotic treatments featuring multicultural techniques or traditions are on-trend. We are in the business of selling experiences. Gone are the days where we used to be jacks-of-all-trades and masters- of-none. With specificity comes adulation—and repeat business. AHEAD OF THE CURVE There will likely be more innovations as we move through this year and into the next. Think about what you can do now that may prepare you for the next five years. You certainly don't have to (and really shouldn't) jump on every trend, but reflect on your independence, use of technology, and professional identity and see how you might be able to be more on-trend with it all. An Eye to the Future There will likely be more innovations as we move through this year and into the next. Think about what you can do now that may prepare you for the next five years.