Issue link: https://www.ascpskindeepdigital.com/i/581665
ascp and you: your turn 48 ASCP Skin Deep November/December 2015 What's your best holiday marketing tip? From Facebook Working with dog rescues. A lot of families will get a fur baby during the holidays, and why not help a great cause and gain business? Offering giveaways through them is great advertisement. Animals and skin are both passions of mine! Eva Hendrick I focus on revitalizing mind and spirit with facials that focus on deep relaxation to minimize stresses associated with the holiday season. I also focus on gratitude with each client by offering a thank-you gift (skin care samples and lip balm) with each booking. It's a small gesture that goes a long way. Augusta Sweet I'm hosting a holiday spa party and selling gift certificates, serving food, and offering product discounts and facials. Marc Edward From LinkedIn As a new business owner, I intend to hit the ground running this holiday season. I plan to expand on gift certificates and advertising, and increase retail sales with creative baskets filled with skin care products for easy gift-giving. I'll also offer holiday-specific treatments to entice prospective clients— shea butter hand treatments, cranberry spice facials, etc. Kelly Ray Answer our next question: What's one new treatment, service, or product you plan to add for the new year? Email your answer to editor@ascpskincare.com. Your answer could appear in the January/February 2016 issue and may be edited for length and clarity. From Our Staff Estheticians Offer a treatment that goes with the seasons. For winter months, think foods and spices of the season. Pumpkin, cinnamon, cranberry, and peppermint are all great starts. There are some product lines that have incorporated these ingredients. Seasonal specials can be limited-time offers that entice your clients to book immediately. Dream up beautiful names for the treatments that describe the season and the treatment. Lauren Snow, ASCP Brand Manager/ Director of Membership When I was working behind the chair, I always gave business cards to every waitress/ waiter I came in contact with. This probably worked the best out of all my marketing strategies. A happy client who works in a restaurant is likely to tell everyone they chat with. And they chat with a lot of people! Megan Heagle, ASCP/AHP/ANP Program Director From Email Ensure all of your holiday marketing is measurable so you can track your return on investment (ROI) and plan for an even more profitable campaign next year! Dave Waggoner