Issue link: https://www.ascpskindeepdigital.com/i/493450
ascp and you 2 President's Note 37 Featured Products 39 Skills to Master: Critical Thinking Knowing how to think critically about the information you are presented with can save you time, money, and unnecessary stress. by Susanne Schmaling 43 Member News 45 News Notes 47 Calendar 48 Your Turn: How do you promote your services online? 18 Email Marketing Email marketing has resurfaced as a highly effective digital marketing channel. But you have to think small to win big in this game. by Barry Eichner 25 How to Make the Most of Online Reviews Online reviews are a common way for potential clients to fi nd service providers—and for skin care professionals to build a positive reputation. by Felicia Brown 31 8 Location Secrets for Estheticians Site selection is critical to your business's success. These eight steps ensure you won't overlook the most common mistakes practitioners make. by Dale Willerton and Jeff Grandfi eld 34 ASCP Website Builder Contest Did you know your ASCP membership includes a website for your business? Build your website step by step with us in May, and then enter our contest! by Kristin Coverly contents in this issue 5 Wellness: Don't Forget Your Flaxseed Some individuals can't eat fi sh or take fi sh oil supplements. They must turn to plant-based sources of omega-3 fatty acids. Enter fl axseed. by Shelley Burns 7 Beyond the Basics: Rosacea Estheticians can play a signifi cant role in the management of this condition through client education. by Mark Lees 10 Great Eyelash Extensions Every Time Lash challenges normally stem from blepharitis, alopecia, and the development of allergies. How can you prevent them? by Christa McDearmon 15 Capture the Cleanser Market to Increase Retail Sales Last year, in the United States alone, $963.4 million was spent on facial cleansers. How do we capture that market? by Aaron Sonnenschein 7 VIDEO EXTRA: See page 41 online at www.ascpskindeepdigital.com for a video lesson on Advanced Massage Techniques. Create your free business website! www.ascpskincare.com 1 10 18