ASCP Skin Deep

MARCH | APRIL 2015

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Create your free business website! www.ascpskincare.com 31 • Eyelash Extension • Eyebrow Extension • Eyebrow Wig • Semi Permanent Mascara www.ultimatelashandbrow.com & THE ULTIMATE LASH BROW DESTINATION! A Business, a Brand, a Calling Despite all these cautions, when properly handled, an emotional brand can yield many positives. We all know that when we develop a relationship with a client over time, we see many benefi ts. We become better able to serve the client based on our familiarity, which fosters greater trust and loyalty. We can practice our craft and truly enhance the lives of those we serve. We can also enjoy great personal and even spiritual satisfaction in providing a safe, caring, and nurturing place where people can escape from stress. We can take great pleasure in the many gifts we gain from our profession. People have long sought out spa and beauty professionals for a sense of connection, community, and caring that goes beyond just the services we offer. In light of what psychologists have dubbed America's "isolation epidemic," we are uniquely positioned to offer our guests a respite from physical and emotional stress. If we take our calling seriously, we will prepare our places of business, our staff, and ourselves to offer a critically needed sanctuary for our clients through safe and nurturing touch, a listening ear, and a place to connect and heal. And when we do, we'll enjoy the success of the heart-to-heart connection that makes clients create a buzz about the brands they love. Linda Ruberto, LMP, LE, is owner of Star Brows on California's gorgeous Central Coast. Her passion is to "live fully in the moment, laugh, love, learn, and pass it on!" She has worked in the health, beauty, and wellness industry since 1975 and has extensive entrepreneurial experience. She can be reached at linda@starbrows.com, or on Instagram @browboss. People have long sought out spa and beauty professionals for a sense of connection, community, and caring that goes beyond just the services we off er.

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