Issue link: https://www.ascpskindeepdigital.com/i/460894
Create your free business website! www.ascpskincare.com 23 Increase Clients' Self-Esteem Skin does not have to be perfect for self-esteem to rise. It's the act of taking care of oneself that begins to spur new, more positive beliefs. Addressing their skin care needs means clients are taking charge of their well-being, resulting in feeling better about themselves and their ability to be in control of their lives. Ask clients what aspects of their skin's appearance they feel self-conscious about, and formulate a realistic plan to directly address those issues. Remind them the goal is not perfection, but realistic corrections. Be honest and tastefully direct about clients' skin care needs. This can be helpful to a client who is looking for help. You should also direct clients' attention to their best features and help them to focus on these as well. Asking them about the positive things that are going on in their lives is a great positive connection while they receive a treatment. Clients should leave with more than products and a procedure—their inner self can be touched and uplifted, and amazing results can be reaped from a well-rounded skin care experience that indirectly teaches self-acceptance. Every Client is Beautiful Skin challenges of any kind can cause anxiety, embarrassment, insecurity, and shyness—lasting psychological effects that can lead to social withdrawal, clinical depression, and anxiety disorders. In addition, media play a role in hurting self-esteem in individuals who compare themselves to those standards. Skin care is an important health measure in more ways than one. With your professional guidance, clients will feel more comfortable in society and with themselves. Every client is beautiful and we are the authorities who can help them realize it. That is what they are searching for. Keep up the good work, and your clients will reap the external and internal benefits. Notes 1. K. Dion, F. Berscheid, and E. H. Walster, "What is Beautiful is Good," Journal of Personality and Social Psychology 24 (1972): 285–290. 2. R. Gordon, R. Crosnoe, and X. Wang, Physical Attractiveness and the Accumulation of Social and Human Capital in Adolescence and Young Adulthood (Wiley-Blackwell, 2014). Gita Mahibir, LE, LPC, is a licensed esthetician and licensed professional mental health counselor. With a master's degree in counseling, she believes the two fields can work closely together to enhance clients' self-esteem, confidence, and personal success. She is owner of Mahabir Spa and Mahabir Skin Care Collection in Lansing, Michigan. Contact her at gita@mahabirspa.com. Try online scheduling FREE at www.fullslate.com/ascp Scheduling Software for Skin Care Book more appointments, attract new clients + drive repeat business an company ASCP members save up to 40% off