Issue link: https://www.ascpskindeepdigital.com/i/460894
Create your free business website! www.ascpskincare.com 9 beyond the basics minutes) without burning, and an SPF of 10 will allow you to stay out 10 times as long (2½ hours), if the sunscreen has not worn off by then. Most dermatologists and skin science experts believe sunscreens should have an SPF of at least 15 to be effective in preventing long-term skin damage. It is generally accepted that the best sunscreens have an SPF of 15 to 30 and are also confirmed broad spectrum. The FDA has now capped SPF claims at 50+. An extremely important factor is wearability. Clients will not wear sunscreens that are thick, sticky, visibly white, smell like coconuts, or cause their makeup to roll. Make sure sunscreens you recommend are user-friendly. Are any sunscreens really waterproof? No. The FDA prohibits claims of waterproof. There are water-resistant products; these must pass a test to show that they stay on the skin after 40 to 80 minutes in the water. These are great for beach use, but tend to be too heavy or tacky for day-to-day use. How can I convince clients to use sunscreen daily? Education is the key. Talk it up! People erroneously think they only need sunscreen at the beach or when they are outside for extended periods of time. The truth is that sun exposure during day-to-day activities is a major source of damage for the skin. Walking to the car, getting the mail, driving to work, and other brief daily doses of UV exposure add up over the years. Every morning, sunscreen should be applied as the last step of any skin care program. The easiest way is to make sure the client's daily moisturizer is also a broad-spectrum sunscreen with a minimum SPF of 15. Make sure every day cream you sell contains sun protection. When recommending a sunscreen/moisturizer, take into consideration the client's oiliness level, sensitivities, and lifestyle. If the client loves the feel and weight of the selected product, he or she will use it every day. Mark Lees, PhD, MS, CIDESCO, is an award-winning speaker, clinical skin therapist, and product developer, specializing in acne, sensitive, and aging skin. He is the author of Skin Care: Beyond the Basics (Milady, 2011), The Skin Care Answer Book (Milady, 2010), and Clearing Concepts (Milady, 2013). Contact him at info@marklees.com or on Facebook at Mark Lees Skin Care. The Skin Cancer Foundation has a variety of brochures, posters, and other materials you can purchase at store.skincancer.org to help educate your clients. Marketing Tip