14 ASCP Skin Deep November/December 2014
The sale of retail merchandise—not just the
professional products you recommend for your
clients' home care, but anything from CDs to
clothing to essential oils to jewelry—can play
a signifi cant role in your bottom line. Creating
the best possible display for your boutique
retail items is imperative, not only to maintain
balance in the esthetics of your space, but also to
showcase products in a way that facilitates sales.
BY SUSAN EPPERLY
ENTICE CLIENTS
WITH
CREATIVE DISPLAYS
BOUTIQUE
RETAILING
