ASCP Skin Deep

November | December 2014

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8 ASCP Skin Deep November/December 2014 T The setting you create for your clients is an extension of you, and it sets the foundation for your clients' spa experience. With a bit of creativity and imagination, it's possible to create a fi ve-star treatment room without breaking the bank. Always remember that your room is one of your most valuable branding and marketing tools. It should be as unique as you are. You will spend many hours in this space, so take your time and make it as beautifully yours as possible. Have a Plan When setting up or redesigning your treatment room, you might be tempted to run straight to the store with your credit card—but wait! The fi rst step is to grab a note pad. Get a sense of the lighting, noise levels, and temperature in the room at different times of the day and evening. Take measurements of doors, walls, and windows. Note the placement of electrical outlets. Write down any problems you need to overcome. Is there a place for clients to hang their clothing and store personal items? Do windows and doors have appropriate closures and coverings to ensure your clients' safety and privacy? Does the fl oor covering suit you? Wooden or tiled fl oors are easier to keep clean, especially if you do a lot of waxing, and may be required by your state board. Is Designing the perfect treatment room by Kayse Gehret your clock completely silent? Even soft ticking can disturb sensitive clients. Make two lists: "Need" and "Want." If you're redesigning instead of starting from scratch, add a third list, "Already Have." Set a budget. If you still have money remaining in your budget after addressing all your needs, you can treat yourself to some of the items on your wish list. Set the Stage Think of your space as a stage set— the backdrop to your clients' overall experience. From the moment clients walk into your treatment room, they should begin to sense the energy surrounding you and your practice. How do you want your clients to feel? If you can answer that question in one word, it can be an important key to your design choices. Before you go shopping, think about what colors will best complement your chosen atmosphere. Visit restaurants, shops, and spas that have a look you admire, and take notes. What are your favorite design elements and how do they make you feel? You may Beautifully

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