ASCP Skin Deep

July | August 2014

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What advice would you give to an esthetics student who is just about to graduate? Words of Wisdom ascp and you: your turn Read Outliers: The Story of Success (Back Bay Books, 2011) by Malcolm Gladwell. You have to put in a certain number of hours to really be an expert. It takes time to figure out how to balance being personable with being professional. You can't please everyone, so don't beat yourself up about it. Try to learn from each experience—positive or negative. I also wish I'd known that the key to building a thriving business is sales. I didn't want to be pushy, but clients want you to lead the interaction and be the expert. Getting a client on the right home-care routine solidifies your value as an expert in their mind, and it keeps them returning. Ally Guest PORTLAND, OREGON Make sure you understand your employer's pay structure and get it in writing. I learned that the hard way. And when you're working on a client, never say "Oops!" Marti Morgan VIA FACEBOOK If you plan to open your own salon, first work with an experienced esthetician for two years and learn the trade inside and out. A successful and durable business is founded on patience, perseverance, and constant learning. Alina Rodgers VIA FACEBOOK Work on overcoming the fear. Every expert was once a beginner. Touch as many clients as possible and try to find someone to mentor you. Most importantly, never stop learning. Carla Chapman VIA FACEBOOK Don't make the mistake of going to work for another new graduate. Fawn Franksen-Garnett VIA FACEBOOK Get an accountant! Stay on top of your finances from the beginning. Stephanie Mayden-Wiegand VIA FACEBOOK Continue your education. Keep all your books and invest in new ones. I also keep skin care magazines and booklets from past training courses. I go back often and read through them. Jennifer Wight VIA FACEBOOK Be yourself. Your clients will notice. They will appreciate it. Employers and coworkers may offer valuable advice, but don't try to be just like someone else. "There is nobody else who is you-er than you." Dr. Seuss was a wise doctor. Ashley Landon Marcan VIA FACEBOOK If a client complains about a service, do it over; do it exactly as they ask, and don't charge them twice. You may gain an ultra- loyal client who won't go to anyone else because you're the only one who knows what she wants. If you redo a service and she's still not happy, don't be afraid to let her go. No refunds, unless you really did something wrong! Don't shortchange yourself. Samantha Maline EAGLE, IDAHO Live your passion! I wish I had gone out on my own sooner. Amy Sherman NINEVEH, INDIANA Answer our next question: What are the three things that help you cope with a challenging day at work? Email your answer to editor@ascpskincare.com. Answers will appear in the September/October issue and may be edited for length and clarity. Never Say "O ops!" 1 2 3 ADVERTISEMENT

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