2 ASCP Skin Deep May/June 2014
editor's note
ASCP Skin Deep supports, challenges, and
educates today's skin care professionals as they
help clients lead healthier, more confi dent lives.
Editorial
Carrie Patrick, Editor
cpatrick@ascpskincare.com
Darren Buford, Managing Editor
dbuford@ascpskincare.com
Karrie Osborn, Senior Editor
kosborn@ascpskincare.com
Brandon Twyford, Assistant Editor
btwyford@ascpskincare.com
Advertising
Angie Parris-Raney, Manager
aparrisraney@ascpskincare.com
Hannah Levy, Advertising Coordinator
hlevy@ascpskincare.com
Production
Amy Klein, Art Director
aklein@ascpskincare.com
James Sutherlin, Senior Graphic Designer
jsutherlin@ascpskincare.com
ASCP Skin Deep (ISSN 19-412-495; USPS-024-571) is
a bimonthly magazine published by Associated Skin
Care Professionals, 25188 Genesee Trail Road, Suite 200,
Golden, Colorado 80401. Periodicals rate postage paid at
Golden, Colorado, and additional offi ces.
POSTMASTER: Send address changes to ASCP, 25188
Genesee Trail Road, Suite 200, Golden, Colorado 80401.
Email: getconnected@ascpskincare.com
Websites: www.ascpskincare.com
www.skincareprofessionals.com
No part of this publication may be reproduced or
transmitted in any form or by any means, electronic
or mechanical, including photocopying, recording,
or by any information storage and retrieval system,
without specifi c written permission from ASCP. The
views expressed herein are those of the authors, and not
necessarily of the publisher or its advertisers. Publisher
cannot be responsible for any unsolicited articles or
materials, or the return of such items. Publisher cannot
be held responsible for content of advertisements. The
information contained herein is for educational purposes
only and is not intended as advice for self-treatment.
© 2014 All rights reserved. Printed in the U.S.A. on
recycled paper.
Here at Associated Skin Care
Professionals (ASCP), one of the
things we hear over and over again
from estheticians is how much you
love your work. It's a profession
most people join because they
truly enjoy helping others, and they
fi nd real joy in seeing the visible
results of their expertise.
At the same time, however, many estheticians dislike selling retail
products to their clients. There is a common fear of coming across as
pushy or money-hungry when making recommendations for home
care. But think about what this fear implies: do you believe you're only
recommending a product because you want the client's money? Of
course not! You know which home-care regimen would be benefi cial to
the client's skin care goals, and you know she will get better results if she
takes your advice. You would love to see her succeed!
When you have confi dence in your own advice, you worry much less
about the risk that someone will think you're just pushing for a sale.
We have several articles in this issue to help you with ideas for
improving your retail sales, but the most important thing is to
understand the value of your own knowledge. The client already sees you
as an expert—why else would she come to your treatment room?
Make the most of that trust, and use your knowledge to help her get
results that both of you will love.
Love What You Do
DEEP
Skin
Vol. #12, Issue #3 May/June 2014
Associated Skin Care Professionals
Enviro/Tech inks, which ASCP Skin
Deep has printed with since 2002, have
a renewable resource content of 27.3% ,
which is much higher than the published
7% minimum soy content required
for soy inks. Enviro/Tech inks include
cottonseed, vernonia, sunfl ower, tung,
linseed, and canola oils, in addition to soy.
Printed in the U.S.A. on recycled
stock containing at least 10 %
postconsumer fi ber.
P.S.
The ASCP Photo Library has new pictures for you to use! Log in at
www.ascpskincare.com and look under "Business Tools."
www.facebook.com/ascpskincare
@ascpskincare
http://bit.ly/ASCPlinkedin
www.skincareprofessionals.com
Follow us online!
https://plus.google.com/+ascpskincare
www.instagram.com/ascpskincare
