Issue link: https://www.ascpskindeepdigital.com/i/291744
34 ASCP Skin Deep May/June 2014 The Personal Touch 3 Ways to Create a Welcoming Atmosphere by Susanne Schmaling Have you ever encountered a situation like this? You find a new hair salon and day spa you'd like to try out. You call and are put on hold for a few minutes before you can book. When you arrive for your appointment, there is no receptionist at the desk, so you press the bell to get someone to notice you. During the service, your stylist carries on a full conversation with the stylist next to you, but barely talks to you other than to get information about what you want. You have also thought about getting a facial, so you ask the hairstylist about the skin care services offered, but she says she does not know much about that side of the business. Later, you see the esthetician walk out of her treatment room and you try to get her attention, but she never looks your way. By the time you are ready to leave the salon, you have lost interest in asking again. It's no fun being on the receiving end of this type of service. Even though each small annoyance may have been completely innocent and unintentional, it all adds up to an experience that cost this business a potential regular client and potential referrals. How can you avoid doing this to your own clients? Let's look at three personal attributes you can develop that are important to providing an experience your clients will come back for. 1. The Right Demeanor Our job is to take care of the client, but we all have days when our energy is low, our skin looks horrible, and all we can think about is how much our feet hurt. To make sure the client never notices when we're having a bad day, we have to become fairly good actors. Here are four things that will help, even on days when the right demeanor doesn't come naturally. ascp and you: finer points