Issue link: https://www.ascpskindeepdigital.com/i/291744
ascp and you 2 Editor's Note 37 Member News 38 News Notes 39 Calendar 40 Your Turn: Don't You Hate That? Estheticians love their jobs, but there are a few pet peeves! 22 Improve Your Home-Care Sales Selling retail products is the key to your clients' long-term success—and that of your practice. by Janet McCormick 26 Working from Home If running a home-based practice is your dream, it's important to understand the planning process that must come fi rst. by Claire Johnston 30 The Baby Bump Working with pregnant clients takes some extra knowledge. Learn how to best serve this demographic. by Stacy Denney Create your free business website! www.ascpskincare.com 1 contents in this issue 5 Featured Products 9 Wellness: Dairy Products and Acne Is there a connection? Here are some possible solutions to this perennial skin care question. by Shelley Burns 11 Your Niche: Spa in the Spare Room Estheticians who work from home share their experiences and advice. by Rebecca Jones 12 The New Retail Reality How can you compete in a world where everything can be bought online? Believe it or not, it's possible. by Annet King 16 Seven Ideas Worth Stealing Great marketing ideas don't always come from within the skin care profession! Check out these outside- the-box inspirations. by Lynn Parentini 26 22 12 VIDEO EXTRA: See a demonstration of a mask brush technique and hot towel treatment that accompanies this article at www.ascpskindeepdigital.com. 34 Finer Points: The Personal Touch Developing these three personal attributes will create a welcoming atmosphere for your clients. by Susanne Schmaling