contents
9
22
12
in this issue
5 Featured Products
9 Wellness:
Stinging Nettle
This nutritious plant has been used
for centuries to improve hair, skin,
and nails—and today it's easy to
use painlessly.
by Shelley Burns
11 Your Niche:
Skin Care Coaches
Estheticians who specialize in advice,
not treatment, can serve as many as
50 clients a day.
by Rebecca Jones
12 Considering Lash
22 Get Organized!
Cut through procrastination (now,
not later!) to make this your bestorganized year ever.
by Christine Kominiak
27 Marketing Copy that Sings
Ads, brochures, mailers, or anything
else—follow these quick steps to write
copy that makes clients respond.
by Dawn Josephson
30 The Power of
Being Original
How can you stand out from the
competition? Here are four questions
to help you understand your own
uniqueness and learn to show it off.
by Lynn Parentini
ascp and you
2 Editor's Note
37 Member News
38 News Notes
39 Calendar
40 Your Turn:
Must-Have Machines
Readers weigh in on the treatment
devices they just can't live without.
Extensions
It's a great, lucrative service, but how
do you know if it's right for you?
This is a must-read for anyone who
wants to train as a lash technician.
by Phyl Baker
16 Hormones and the Skin
From puberty to old age, both men
and women go through different stages
of hormonal activity that can have a
considerable impact on the skin.
by Jennifer Linder
34 Finer Points: Facial Finesse
What's really going on during each step of your facials?
by Susanne Schmaling
VIDEO EXTRA: STEP-BY-STEP
FACIAL MASSAGE
Watch it at www.ascpskindeepdigital.com
Get connected to your peers @ www.skincareprofessionals.com
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