A Season for Giving
Holiday ideas to entice your clients
by Lynn Parentini
The holidays are a busy and lucrative time of year
for skin care professionals. In the merriment of the
season, new and regular clients are willing to try new
things and spend more as they seek the perfect gift
for loved ones or a special treat for themselves.
Your retail sales in November and December, including gift certificates, can
bring a major boost to your annual income—if you plan your marketing wisely.
Remember the old saying, "It's better to give than to receive"? It's true, and one
way to get more is to give more.
Care for your clients and thank them, while reminding them of your
unique skills, knowledge, and expertise. Here are some ways to do this easily
with holiday-season offerings that will make clients feel valued and keep them
thinking of you.
16ASCP Skin Deep
November/December 2013
