contents
12
24
28
in this issue
7 new Products
9 Wellness:
The Team Approach
Clients' emotional and medical
problems can sometimes lead to skin
issues that you can't fix on your own.
by Shelley Burns
11 your niche:
Devoted to Diversity
Not all products work the same on
all people. More estheticians are
specializing in darker skin tones.
by Rebecca Jones
12 The relaxation zone
Prepare your clients to de-stress with
these welcoming rituals and fillers.
by Lynn Parentini
16 little Extras
Impress your clients and improve
your bottom line by marketing these
tempting add-on treatments.
by Tara Templeton
21 social media for real life
You're on Facebook and Pinterest.
Now what? Here are some ideas to
keep your audience captivated.
by Cortney Matz
24 Painless Price increases
Afraid to ask clients to pay what
you're worth? Raising your rates isn't
as scary as you might think.
by Eric Brown
28 The medically
Challenged Client
When a client has cancer or
another serious medical condition,
estheticians need a new world of
knowledge and a lot of caution.
by Mórag Currin
ascp and you
4 Editor's note
34 finer Points:
understanding the
stress response
Why does skin react to stress
the way it does?
by Susanne Schmaling
37 member news
39 Calendar
40 your Turn:
Extractions
Readers share their favorite
methods, tips, and tools.
Get connected to your peers @ www.skincareprofessionals.com
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