Issue link: https://www.ascpskindeepdigital.com/i/1489006
90 ASCP Skin Deep Winter 2023 IF YOU'RE A BUSINESS OWNER, it's easy to feel like you're indestructible. When you're in the thick of caring for your clients, managing your business, and handling any challenge that comes your way, there isn't much time to consider the "what if " scenarios if something happens to you. But things can happen. While we hope to have a long, healthy career, everyone is at risk of a tragic event, such as death or disability. While it's not fun to think about, it is a very real possibility, and we have a responsibility to make the tasks in our business easy to handle if we need a lifesaver. WHY IS IT IMPORTANT TO HAVE A PLAN? It's important to have a plan because if you were to pass away or become incapacitated, many people would be affected. Naturally, the emotional stress on your loved ones would be very real. However, beyond this, there are many logistics of your skin care business that would be interrupted, and it would affect your clients, your business associates and colleagues, and your loved ones. Your clients would need to be notified. They would need to know what's going on because their lives and their care would be affected. Your business associates and colleagues would need to be notified. You rent space, pay for software and other services, and all these entities would need to be notified. Your family and/or loved ones would also be affected. If you are no longer able to run your business, your income is interrupted, and many other challenges would occur as your loved ones deal with various elements of your business. BUSINESS ESSENTIALS The "What If" Scenario How to build a "got hit by a bus" file for your business by Allissa Haines and Michael Reynolds