58 ASCP Skin Deep Winter 2022
BOSS
Beaut Beauty
7 things you can do now to build
and grow your esthetics business
by Crystal Ochemba-Powell
AS A SMALL BUSINESS OWNER, you wear many hats. You're
selling retail, doing your own marketing, and, most importantly,
taking care of your clients. It can be a bit overwhelming to know
exactly where to start and what action to do first. The overwhelm
can lead to what some call "analysis paralysis." This is when you get
so caught up collecting and analyzing information that you never
take the leap and chase your dreams.
As a beauty business coach, I love helping fellow estheticians
take the guesswork out of building and growing their beauty
businesses. Here are some strategies to implement now to build
and grow your esthetics business.
