Issue link: https://www.ascpskindeepdigital.com/i/1441323
New member benefit! Get the ASCP SkinPro App at ascpskincare.com/skinpro 47 FOLLOW THE LEADERS ASCP Skin Deep special advertising section Q. What was the genesis of Spa Strong®? A. M'Lisa started in the esthetics industry in 2011 and became a solo spa owner in 2014. In the beginning, her spa nearly failed, and she had to move into her car to aff ord to keep her doors open. This led her to getting incredibly scrappy and fi guring out how to turn things around. She started teaching esthetics and coaching other estheticians to help them start and grow their own spas. While opening her second location in 2017, she was in a car accident that caused her to be unable to work for months. She closed her doors and left the spa industry for a short while. In the meantime, Royal was a police offi cer in the city of Los Angeles. He became an expert at confi dence, communication, working with the public, and even sales. After he was injured on duty in 2018, we decided to combine our experience and start Spa Strong®, where we coach spa owners and beauty professionals to skyrocket their revenue and build more scalable businesses. This combined experience is what makes us stand out from other beauty business coaches and allows us to give our clients amazing results. We've been in the spa industry ever since and have never looked back! Q. How do you help esties grow their businesses? A. We help estheticians and spas grow their businesses through our one-on-one coaching program where we teach our clients to "Build Your Spa on an ACRE." ACRE is an acronym that stands for Attraction (attracting your ideal client to you through eff ective marketing and visibility), Conversion (selling services, packages, and retail with confi dence), Retention (getting clients to keep coming back to your spa), and Extension (expanding your business and marketing through growing your team, referrals, paid traffi c, and more). We also provide other resources such as The Spa Strong® Podcast, online courses, and our monthly membership program, The Spa Strong® Triple Threats. In this membership, we help estheticians and beauty professionals increase their clients, coin, and confi dence! Q. Any exciting news coming in 2022 that you'd like to share? A. We have an amazing lineup of courses coming out! These are for spa industry professionals who are ready to take action and make more money in their businesses, so stay tuned for more information. Q. Tell us about your podcast. A. In The Spa Strong® Podcast, we work to empower estheticians and other industry professionals to become badass beauty CEOs and build profi table, thriving businesses. We cover topics ranging from business practices to mindset, and we host incredible guests who share their expertise with listeners too. Q. If you had to give one piece of advice to a struggling esthetician, what would it be? A. Just keep going. When you really want something in life, you will be tested. Just because it isn't always easy doesn't mean it isn't worth it. Dedicate yourself to get out of your comfort zone and do what it takes to build the business you dream of! sponsored by: Spa Strong ® Royal Ellis, co-founder and CSO of Spa Strong® and M'Lisa Ellis, co-founder and CEO of Spa Strong sponsored by: