Beauty
Buzz
Post-Pandemic
Beauty
Consumers plan to spend more on noninvasive esthetic
services in 2022 than they have in the last two years—
including beauty boosts such as Botox and HydraFacial,
according to a survey conducted by the Kline Group.
"People are fi nally coming out of their pandemic
cocoons and no longer hiding behind a mask as often, and
everyone wants to look their best," says Karen Doskow,
director of consumer products and project manager of the
Kline Group's upcoming report, The Professional Skin Care
Consumer: Attitudes and Behaviors Survey. "Botox and
fi llers top the list of treatments expected to see strong
gains this year, as well as body-focused treatments such
as CoolSculpting." Kline's preliminary research found
that consumer spending on esthetic treatments and
products will be up nearly 25 percent in the coming
year. For more information, visit klinegroup.com/face-
value-consumers-expected-to-spend-more.
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