ASCP Skin Deep

NOVEMBER | DECEMBER 2021

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ILLUMINATE LED PANEL MY SKIN BUDDY LING ENERGY LIFT METHODE BRIGETTE KETTNER TOOLS What is charisma? I love that word. Charisma. It just feels good rolling off my tongue. Did you know you can learn to have charisma? It's not necessarily something you're born with. You can learn how to be charismatic. You can learn how to turn on charisma. I was having a conversation with an esthetician, and she started talking about a book she was reading about charisma. I could swear that she said, "Shelley, you have charisma just like this book states," but maybe that was just my wishful thinking! The subject intrigued me, and I ordered the book while I was on the phone with her. The book is The Charisma Myth by Olivia Fox Cabane. I devoured this book. I couldn't put it down once I opened it. I've now read it four times, and there are more sentences highlighted than not. I actually emailed Olivia to thank her for writing this book, and to my delight, she emailed me back! First, let's look up the word charisma in the dictionary and see what it has to say. As a noun, charisma means "a personal attractiveness or interestingness that enables you to infl uence others." In business, we certainly want to infl uence our clients. Infl uencing your customers is a daily occurrence. If you can't infl uence them to do further business with you, then you may not stay in business very long. Every day, we want to infl uence the people we come in contact with. Our spouse, our kids, the neighbors, that potential employer or client—everyone we meet. I like the word interestingness in the meaning of charisma. We must be interesting, and I also like to say we must be interested. Charismatic people are both interesting— others want to listen to what they have to say—and interested: they want to listen to what others have to say. In business, we must be interested in our clients' needs. We must be interested in listening to what they have to say—and I mean to truly listen. Being present and focused. Not thinking about the next thing you're going to say. Not interrupting them while they're sharing their needs. Charismatic people are often good storytellers, with an engaging manner when speaking and explaining. They're able to communicate their message clearly and seriously, and then inject a bit of humor when appropriate to keep their listeners attentive and focused. Being charismatic involves communicating dynamically, with passion and enthusiasm. It involves thinking positively, having optimism and self-confi dence. It's being persuasive and building the respect and trust of others. Bring your most charismatic self to your business and I truly believe it will take you to the next level of success. Creating Success Using Charisma Advertisement Shelley Hancock Consulting Inc. Helping You Transform Your Skin Care Business www.shelleyhancock.com (925) 392-8114 ASCP MEMBER Watch the Summit on Shelley's website

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