ASCP Skin Deep

SEPTEMBER | OCTOBER 2021

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Listen to the ASCP Esty Talk podcast at ascpskincare.com/podcasts 29 BEAUTY BUZZ Esty Talk How's business? Are you back to pre-COVID bookings? How are you telling your clients you're up and running? INSTAGRAM My business is doing better than it was pre- COVID. People are definitely trying to support small businesses these days, and so many people missed their favorite self-care services. COVID shutdowns were a tough time for everyone, especially beauty businesses, but the rebound has been amazing! @cherriedarlingbeauty We are still in the rebuilding process. Some weeks are great, others are not. We have always operated as appointment-only, even before COVID, and most people are OK with that. The problem is people want to wait until last minute, then get frustrated when the next available appointment is a week or two out. We have an active social media following, Google listing, email newsletter, and website we keep up to date with our hours and operations. We are proactive with tr ying to fill openings with flash sales. @cityescapespa We are busy, but it has been a challenge finding staff and keeping them. So, we could be doing more but we have to turn away many clients. We have a social media presence and send out emails. We have had a lot of local support, which we are grateful for. @avitaltouch Pre-COVID, I was booked out about six weeks. Now I'm booked out 10–12 weeks. During COVID, I made sure to email my clients every 7–10 days with updates on what was happening regarding reopening timelines. I ran specials for services, sold gift cards, discounted products, and assured everyone I was coming back. I continuously posted on social media and tried to keep things informational. The heartbreaking part now is that my phone and email are blowing up with new requests I can't accommodate, and this is because a lot of small businesses were forced to close. While I am blessed and extremely grateful for being busy, it saddens me that so many had to give up their passion in this industry. @endless_beauty _skincare LAURA TANCREDI/PEXELS Doing better than ever! @loralinaesthetics Want more Esty Talk? Listen to the ASCP Esty Talk Podcast! 1. Open your camera 2. Scan the code 3. Tap on notification 4. Enjoy!

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