Issue link: https://www.ascpskindeepdigital.com/i/1380992
Listen to the ASCP Esty Talk podcast at ascpskincare.com/podcasts 65 Console Tables Console (entryway) tables can take a room from drab to fab in minutes, and they offer another way to display your best sellers or seasonal promotions in a commanding way. This blue and white table from Anthropologie ($1,298) is eye-catching against any wall needing a little more oomph. Other budget-friendly places for shelving, bookcases, and console tables are Target, Overstock.com, Walmart, and places like HomeGoods and Marshalls. CHECK OUT THE CHECKOUT The checkout area is another place in your spa that can be curated, but keep it simple. Display small items like lip balms, eye creams, books, or other objects for quick impulse purchases. Use this area strategically, as it's your last chance to increase the total of your client's ticket. Display2Go offers several multilevel shelves that are perfect for showcasing last-minute purchases, including gel eye pads, serums, makeup selections, etc. DON'T SELL, ENGAGE You are not a salesperson; you are a professional esthetician. In that role, recommending appropriate home- care products to complement professional treatments is in the best interest of your clients—and part of your job. Fully engaging your clients in a retail experience will make the job easier . . . and boost your profit margin. for product curation and would look nice in a pair. Alternatively, IKEA provides a similar style in their LAIVA line for $19.99. The shallow shelving helps you use the space more efficiently. So, shop around. There's a bookshelf out there for you, no matter your price point. Floating Shelves Floating shelves are another attractive way to display products. They can be installed alone, in groups, and in places where shelving units won't fit. These honeycomb shelves ($69) from Crate & Barrel offer a chemistry-like feel and would look great in groupings. Another favorite is this natural wood shelving from West Elm ($99), which adds a rustic touch to any décor. Faire.com is a fantastic resource for curating your retail area. Most of their products cannot be found on Amazon, and their unique marketplace connects independent shops with retail sellers like you. honeycomb hexagon shelf, crate & barrel console table, anthropologie countertop display, displays2go