ASCP Skin Deep

JULY | AUGUST 2021

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64 ASCP Skin Deep July/August 2021 Prioritize the products you'd like to sell by making them highly visible. Did one of your products recently win a Readers' Choice Award? Display it prominently. Following are tips for displaying your retail products prominently for maximum sales. What is Seen is Sold Using shelf risers will help add hierarchy to an otherwise level plane. This allows clients to see what you want them to see first. Clear acrylic cubes from Displays2Go ($34.29) give height without distraction. Clear Acrylic Cube | Set of 3 (displays2go.com). Ditch the Glass Unless you're selling Rolex watches, it's time to empower clients to interact with your retail products. You want your clients to feel welcome to pick up and explore your items—to really look at them. Glass becomes a barrier that distances clients from the products you want to sell. Imagine you are a consumer in Sephora or Ulta looking for new makeup and skin care. What is the first thing you do? You go over and touch the products! Consumers like to hold, feel, touch, smell, and look at products as they decide whether to purchase. If you're still using a closed cabinet, consider open shelving options as an upgrade. Then, watch your retail sales soar! FOCUS ON FURNITURE When it comes to displaying products, there are standard furniture pieces and fixtures you'll find in spas around the globe that help form the client's shopping experience (just as different finishes can achieve different esthetics). An industrial look can be achieved with unfinished shelving and metals, while modern looks can be conveyed by bright whites and polished metals. While the furniture style is impactful on its own, the furniture's function is most important. Look around your spa and consider the size and quantity of the items you want to display. Then, buy furniture to accommodate your space. Mirror, Mirror If your spa is on the smaller side, add a mirror or two to transform the space to one with more depth, added light, and the appearance of more space. Find a custom glass fabricator to purchase mirrors that help change the look and feel of your space. Bookshelves Bookshelves are one of the most practical ways to display products. You get the most bang for your buck in the square footage available for display space in bookcases. For example, this ladder bookshelf from West Elm ($249) takes up a small footprint but offers five shelves Ladder bookshelf, West elm laiva bookshelf, ikea

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