ASCP Skin Deep


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SKIN HISTORY The Edwardian Era When pale skin, dark hair, and rouged cheeks were the look du jour by Mary Barthelme Abel THE DECADE OF 1901–1910, CALLED the Edwardian Era, was named for the time when King Edward VII, son of Queen Victoria, ruled England. Queen Victoria was against the "sin" of makeup. Her death in January 1901 gave rise to cosmetics (which had only recently been mass produced), beauty counters, and women's magazines that offered tips on how to care for skin and hair. A pale complexion was vogue, as tanned skin was seen as "working class." Women used lemon juice, white lead (which, of course, is toxic), and rice or pearl powder to make their skin appear lighter. Blonde hair was out (can you imagine?) and brunettes were in. And cosmetics were completely natural: think geranium and poppy petals to stain cheeks and lips, and burnt matchsticks to darken eyelids and brows. Beauty salons in major cities became popular during this time as well; Edwardian women loved their facials. It seems that the more things change, the more they stay the same . . . lucky us! Listen to the ASCP Esty Talk podcast at 71 VINTAGE AD BROWSER

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