Listen to the ASCP Esty Talk podcast at ascpskincare.com/podcasts 55
Address your client's issues one at a
time in the mirror. Tell them about the
causes of their skin care issues. Provide
prevention techniques, and honestly explain
what can be done about each concern—
even if it involves a medical referral.
Most clients are focused on several
issues: acne and clogged pores; wrinkles,
elastosis, texture, and sun damage; pigment
issues; or a combination of these. Focus on
what needs the most work. For example, if
your client has oily, clogged skin and sun
damage issues, conquer the clogs first.
Explain you are going to design a program
that addresses everything, but you will
need to prioritize. For example, if you
start that client on a home-care program
with an alpha-beta serum, sunscreen,
and appropriate hydration, you will have
begun to address their issues as a whole.
Be sure to fully explain the benefits of each
product you recommend: "The alpha-beta
serum will help loosen pore impactions
and exfoliate old dead corneum, which will
also help remove hyperpigmented surface
cells and begin to refine the texture."
You must have amazing products
that you believe in! If you don't trust the
products you are dispensing, it will show.
In your client consultation, talk about
your favorite products. You must also be
confident in your client's likely results
and honest about the time frame.
As a professional,
start viewing your
clients with a
"program" mentality
by thinking past the
one-hour treatment
appointment.
