ASCP Skin Deep

MAY | JUNE 2021

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Page 61 of 76

Listen to the ASCP Esty Talk podcast at 59 BE PROFESSIONAL We've all heard the phrases "Dress for success" and "Fake it till you make it," right? And although you're not peddling clothing or practicing esthetics under false pretenses, it's important to be professional at all times. Start by modeling your work, using your own face and skin as examples of your expertise. This is a type of free advertising that showcases your expertise and is key to your success. Licensed esthetician, beauty industry consultant, and speaker Lori Crete also suggests you "show up as a force of bright light for your clients. This includes communicating and marketing with compassion, skill confidence, time management, attention to detail, customer care, and self-care." Acting unprofessionally can be detrimental to your success. As Lydia Sarfati, founder and CEO of Repêchage, explains, "The internet and devices have changed the way estheticians do business. When I opened my first day spa in the 1970s, if one client had a great experience, they would tell approximately seven people about it. Now, through social media, 700 people will know about it. If they have a bad experience, 1,400 people will know about it!" "You must work just as hard to create success as you do to create beauty. This means you must work on your business, not just in your business."—Lori Crete

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