ASCP Skin Deep

July/August 2013

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t contents s& Oils gs! t ts ks, ils, tter Art nd, mal els. ng! 11 34 in this issue 7 new Products 9 wellness: A tomato a day Boost your skin's natural UV resistance with lycopene, a carotenoid found in tomatoes. by Shelley Burns 11 your niche: Animal Esthetics X 26 Groomers and veterinarians are starting to take an approach to pet skin care that's more than just dog washing. by Rebecca Jones 12 understanding the Male client Learn the 1-2-3s of how to target this demographic. by Keith West-Harrison 18 Essential knowledge Essential oils can cause problems if used incorrectly. Here's what you need to know to use them safely and effectively. by Shelley Birnbaum 22 focus on the Extremities These easy add-ons for hands and feet will delight your clients and provide real results. by Lynn Parentini 26 winning the website war Learn how one ASCP member got her business to appear at the top of the Google search results with just a basic website and a little effort. by Christine Kominiak 31 leasing commercial Space Seven tips to help you get the most for your money when negotiating or renewing your spa's lease. by Dale Willerton ascp and you 4 Editor's note 34 finer Points: buying Esthetics Equipment Know what questions to ask yourself and the salesperson before you make an expensive purchase. by Susanne Schmaling 37 Member news 39 calendar 40 your turn: Second careers Readers share their diverse backgrounds. YO U R TURN Get connected to your peers @ SkinDeep_JA_2013.indd 1 1 5/15/13 4:23 PM

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