Listen to the ASCP Esty Talk podcast at ascpskincare.com/podcasts 29
BEAUTY BUZZ
Esty Talk
What are some creative ways you've kept your
business going?
INSTAGRAM FACEBOOK
A skin care goodie bag for deliver y.
@aestheticsbyjennifer
Virtual consults have helped boost my online
retail sales!
@evolveskinstudio
New services for full-body experience:
adding "facedown" services, including
booty and back beauti• cation services,
curbside pick-up on retail, and welcome back
packages to be used when we reopen, with
proceeds going to pay technicians now.
@islandskinspaguam
At-home self-tanning and facial kits!
@airbrush_aesthetics
I created and patented my own product, Cryo
Glam Globes, and I sell them through my brand.
Athena Reavis
I pushed my virtual consultations even
harder and had one of my biggest years. I
also created a course on how to do these
and how I gained over 300 new clients
in 2020. It was a challenging year but I
found ways to make my business thrive!
Devyn McArthur
This pandemic has forced me as a business
owner to stop procrastinating on the things I
wanted to do for my business, but just didn't.
I successfully started virtual consultations,
I took the time to set up my ecommerce, and
took more time to learn social media platforms
for better marketing. I also successfully went
paperless! There are always blessings in the
darkest of times. I have been truly amazed
by ever yone's creativity and ingenuity.
Megan Cash-Burns
Looking for pro advice
on how to start and
maintain a successful
esty biz? Listen to
these episodes
of the ASCP Esty
Talk podcast.
Episode 21
"Is Your Head in the Game?"
Having your own skin care practice
has its beneš ts—§ exibility and an
opportunity for a better income
come to mind —but is your head
really in the game? It takes more
than a cute space to get clients
in the door. Kim Trent, licensed
esthetician, spa owner, and creator
of The Solo Esthetician, a private
Facebook group, shares her advice
and resources on starting and
keeping your skin care business.
Episode 28
"Becoming Your Own Boss:
What You Need to Know"
Do you dream about going solo
with your esthetics practice?
Before you take the big plunge, you
should be aware of and prepared
for some serious challenges. In
this episode, we chat with Crystal
Ochemba-Powell, who has been
there and done it all. Learn about
the obstacles she faced and how
she overcame them, and get
expert tips to help you start your
career as a solo esthetician!
Scan this code to hear all the
ASCP Esty Talk episodes or visit
ascpskincare.com/podcasts.
