ASCP Skin Deep

MARCH | APRIL 2021

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72 ASCP Skin Deep March/April 2021 SKIN HISTORY A Skin Care Explosion by Mary Barthelme Abel Innovations of the rst half of the 1900s began the skin care industry we enjoy today THE 1900s SAW AN EXPLOSION of accessible skin care for women. No longer for just the wealthy and well- connected, products became mass- produced and aŒ ordable to most women. Estheticians may agree that it all started in 1910, when Elizabeth Arden introduced the concept of the day spa to the US when she opened the ‡ rst Red Door Salon in Manhattan. In the same decade, Frederick Gowland Hopkins discovered factors in milk that are neither fats, proteins, nor carbohydrates. Those factors would soon be recognized as vitamin A, otherwise known as retinol—a key ingredient in many skin care products today. A boom in iconic products followed: The ‡ rst major commercial sunscreen, introduced by L'Oreal, was brought to market in 1936 and Carmex was invented in 1937. In 1946, Estée Lauder launched its cosmetics line; and in the 1950s Clearasil, Ponds, Oil of Olay, and Clinique were all introduced to the public. As we keep moving forward in this ever-evolving and increasingly high- tech industry, take a moment to thank these forward-thinking entrepreneurs for creating this wonderful world of skin care we get to share with the world. Florence Nightingale Graham, also known as Elizabeth Arden, 1939 The Red Door Salon and Spa, 1910 Pond's Cold Cream and Vanishing Cream ad, 1929 Estée Lauder Beauty Line

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