ASCP Skin Deep

JANUARY | FEBRUARY 2021

Issue link: https://www.ascpskindeepdigital.com/i/1315477

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Listen to the ASCP Esty Talk podcast ascpskincare.com/podcasts 57 • Follow through. If you tell a client or a potential client that you are going to do something for them, do it! • When you've done a treatment on a new client, call the next day. Check in to see how their skin is doing. DO A LITTLE MORE Doing the basics is a great start, but they're just that: a start. Take the next step and stand out to your clients. • Send out consistent email updates that include events or specials you're running, as well as a non-sales educational tidbit. You need to stay on their minds! If they haven't heard from you in six months . . . well, out of sight, out of mind, right? • Make sure your website is up-to- date and easy for clients to navigate for purchasing products. Having an ecommerce platform is so important right now, and it's easier than ever to set one up on your site. Many vendors are even offering drop-shipping now. • Call your clients on their birthday. Not a text, not an email, not a Facebook shout-out—an actual phone call! • Pick up the phone if you haven't seen a client in a while. Don't make it a sales call, make it a connection call. Check in to see how they are doing. Be genuine. Nine times out of 10, they will end up purchasing product or booking an appointment. • Call your client when you get a new product you know is perfect for them; share your excitement about how this product will help their skin care needs. • Add something extra to their facial they weren't expecting. Perhaps you see their eyebrows could use a little cleaning up. Ask if you can do it without charging them. Care for Yourself It's true: self-care is as important as customer care. After all, you can't properly care for others unless you care for yourself. The anxiety that comes with an uncertain future wears on everyone. You deserve a little pampering. • Schedule a spa day with your BFF (without thinking about work) • Get a massage • Get a mani-pedi • Try meditation—even for 10 minutes • Take a walk • Take a nap • Stretch • Breathe • Provide an occasional small gift to loyal clients to show your appreciation for their business. • Stay relevant. Our industry is ever changing. To be relevant, you need to stay up on new technology. The public is reading about it on the internet. They want to know you are savvy and educated. GO THE EXTRA MILE That extra mile will guarantee you a lifetime client. Every esthetician in the country is working hard to rebuild their business. Over-the-top, quality customer service is important now more than ever to keep your appointment book full and your business thriving! Check in with yourself to see what little changes you can make to ensure your business is successful. Pick up the phone if you haven't seen a client in a while. Don't make it a sales call, make it a connection call.

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