Issue link: https://www.ascpskindeepdigital.com/i/1315477
The isolation of 2020 allowed me time to write a book that has been in me for a very long time. For this I am very grateful. In An Esthetician's Journey to Success, I share valuable insights and lessons from my 33-year career in the beauty industry. My wish is that my stories encourage you to push through fear when opportunity knocks at your door. I hope my experiences inspire you to let the excitement of what the future can bring be much bigger than the fear of the moment. My wish is that by the time you fi nish reading my esthetic journey, you will be ready to take a leap of faith in your own career! Here is snippet of Chapter One: One day while working in a cubicle at Cost Plus Imports, I decided that I really had to move on. I could not do this job for one more day. I pulled out a newspaper to look at the want ads. I saw an ad for a sales position in the cosmetic department at Macy's. That sounded interesting. I called. I made an appointment for an interview and got the job. Here's the strange part: I had never done any type of sales and I didn't wear makeup, much less know how to apply it. How did I get that job? I call it confi dence. I had confi dence in myself that I had the ability to learn whatever it was that I needed to learn, and I presented myself as such in the interview. Confi dence—not cockiness. I wasn't arrogant. I was just strong in my stance and in my voice. I let them know I had what they needed, so they hired me. They told me I would work for Clinique and sent me off to a two-day training class, where I learned how to apply six shades of eye shadow and three shades of blush. Seriously! They wanted every client to walk away with not one, not two, or even three products. Turns out that I was somewhat of a natural at sales. My third month there I won "salesperson of the month" for the whole department. Not just the Clinique counter, the whole cosmetic department. As a bonus I was given a small TV with a VCR in it! Hey, that was big deal in the 80s. How could I have won salesperson of the month when I had no sales experience? Simple. Instead of just trying to make a sale, I listened to the client in front of me. I listened to what that client was saying to me, how she was feeling, and what she needed. I was creating a relationship, and because of that, I began to get repeat clients. They would come back to the counter and specifi cally ask for me. They did this because they trusted me. If you need a little inspiration to help you move through any fears you are having right now, please go to my website and grab my book. An Esthetician's Journey to Success Advertisement Shelley Hancock Consulting Inc. Helping You Transform Your Skin Care Business www.shelleyhancock.com (925) 392-8114 ASCP MEMBER