ASCP Skin Deep

JANUARY | FEBRUARY 2021

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16 ASCP Skin Deep January/February 2021 Beyond offering effective, results-driven treatments, you want your clients to see you as a serious, professional business. The Spa Industry Association offers five tips to help you create a professional ambience and a trusted brand image. 1 BE RELIABLE "Keep to your appointments. If you want to be reliable and perceived professionally by clients, then do your best to stay on schedule and not waste the time of others. This is one of the biggest factors that can drive away clients." 2 CLEAN REGULARLY "Taking care to clean on a regular basis is both recommended and—in some specific settings—required. However, in the places where health codes and ordinances may not require regular cleaning, it is still recommended. By cleaning regularly, you'll naturally build a professional image that avoids the appearance of filth—the last thing you want when operating as a spa." 3 WEAR CONFIDENT SMILES "What your clients see when they first come into contact with your spa—or even each time they interact with you for regular visits—affects your professional image. As such, it is crucial that staff put on their best faces, be positive, and smile!" 4 BE ACTIVE ONLINE "A professional business maintains an active and engaged presence both in the physical world and in the virtual one. How active is your spa online? Are you regularly engaging with audiences, commenting on posts, sharing content, and promoting your services? If not, then your brand may lack a crucial piece of the professional image puzzle. By connecting with local audiences and highlighting your brand, you can create that critical aspect of professional imagery: brand awareness." 5 PRACTICE PROPER GROOMING "Last but not least, how you and each member of your team appear has a major impact. Particularly in the spa business, people often come to you in order to look and feel better. If you or your staff are not at their best in terms of grooming and presentation, that can definitely make potential clients wary of your services." Read the full article at www.dayspaassociation.com Show You're a Pro Germ-Free Spaces Bodyography Pro Anti-Bacterial Sanitizing Spray works instantly to effectively eliminate germs and bacteria from cosmetic products, tester displays, makeup kits, workstations, and hands. www.bodyography.com Hand Care We're washing our hands all the time. Wash them with care with jane iredale Citrus + Charcoal Hand Wash. This clean, hydrating hand wash is formulated with vitamin E and charcoal to gently cleanse and detoxify without drying. www.janeiredale.com

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