Issue link: https://www.ascpskindeepdigital.com/i/1299736
56 ascp skin deep november/december 2020 MAKE A PHONE CALL A thank-you call is quick and easy, but never underestimate its power. True emotion is tough to show in a text, and after several months of stay-at-home orders and social distancing, we're all desperate to interact with others. A warm human voice is the perfect instrument to let your clients know how much you appreciate and miss them. For maximum eff ect, avoid combining the thank-you call with a product sales pitch or a billing question. Doing so may make your gratitude seem like an afterthought rather than the main purpose of your call. SEND A CARD In the digital age, feelings are often expressed with a few words on a social media wall or a click of the "Like" button. On the other hand, a handwritten thank-you card delivered to your client's mailbox is a wonderful and unexpected way to express genuine gratitude. You don't have to get fancy. A generic but tasteful blank card is fi ne as long as your written message is sincere and personalized. In other words, don't just write "I really appreciate your business!" when you can say, "I really enjoy seeing you every Monday for your regularly scheduled treatments. It's a great way to start my week, and I hope you feel the same!" CELEBRATE A MILESTONE No form of gratitude is more personal than recognizing a client's landmark occasion. Many businesses laud customers with good cheer (and sometimes special perks and discounts) on their birthdays, but a better form of praise is celebrating milestones related to their status as clients. Marking the one-year anniversary of their fi rst visit to your spa or recognizing their 20th session of a particular treatment has more of an impact. This form of acknowledgment not only shows appreciation for the client, but also for their relationship with your business. The way you mark these special days can range from a simple verbal recognition to a more formal aff air with snacks, desserts, fl owers, or decorations. Remember, it's the personal touch that's important, not the amount of money you spend. No matter how you thank your clients, the sentiment or gesture should be appropriate, personalized, and genuine.