ASCP Skin Deep

NOVEMBER | DECEMBER 2020

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find your dream career! ascpskincare.com/career-toolkits 71 ASCP & you ASCP INFLUENCERS as s oc i a t e d s k i n c a r e p r o f e s s i o n a l s ASCP INFLUENCERS "Pause, pivot, and profit." These are the words I have lived by through this tumultuous time. I immersed myself in my work and stayed in service to my community! It's so easy to get frozen. Instead of letting that happen, I allowed myself the grace to pause and pivot. Every cloud has a silver lining, but sometimes we have to dig deep to find it! I saw this as an opportunity to reinvent myself; I invested in my own growth and learning. This allowed me to position myself as a leader in the eyes of my (potential) coaching clients. I also upped my marketing game, redid my website, created a new concept membership for estheticians (launched this fall), and collaborated with different companies to give back in the form of webinars and online training to support estheticians. As a result, I have also gratefully been able to grow my coaching practice. Tazeem Jamal, Spa Business Coach tazeemjamal.com ASCP Influencers honors and promotes the experts, product manufacturers, and educators who shape our profession. Drop shipping and free shipping. We sell only to licensed estheticians, spas, and salons, so once everyone was shut down, we started free shipping. Our estheticians responded by shipping products directly to their customers (through us). We have always offered drop shipping, but the free shipping was great! We soon realized that free shipping with no minimums was impossible, so we switched it to a minimum of $15 and eventually we moved free shipping to a minimum of $49. We are still shipping product and our estheticians are keeping their retail sales going. It's a win-win- win for us, the esthetician, and their customer! Lisa VanBockern, Owner, Skin Script skinscriptrx.com Statement of Ownership, Management and Circulation 1. Publication Title: Associated Skin Care Professionals Skin Deep 2. Publication Number: 024-571 3. Filing Date: 10/1/20 4. Issue Frequency: Bimonthly 5. Number of Issues Published Annually: six 6. Annual Subscription Price: $26 7. Complete Mailing Address of Known Office of Publication: 25188 Genesee Trail Road, Suite 200, Golden, CO, 80401. 8. 25188 Genesee Trail Road, Suite 200, Golden, CO, 80401. 9. Full Name and Complete Mailing Address of Publisher: Associated Skin Care Professionals, 25188 Genesee Trail Road, Suite 200, Golden, CO, 80401; Editor: Mary Barthelme Abel, 25188 Genesee Trail Road, Suite 200, Golden, CO, 80401. 10. Owners: Robert S. Benson, Kathleen H. Armitage, Connie J. Gilbertson, C. Leslie Sweeney, all located at 25188 Genesee Trail Road, Suite 200, Golden, CO, 80401. 11. Not applicable. 12. Tax Status: Has Not Changed During Preceding 12 Months 13. Publication Title: Associated Skin Care Professionals Skin Deep 14. Issue Date for Circulation Data: September/October 2020 15. Extent and Nature of Circulation: Avg. Each Issue Preceding 12 Months/Number of Copies of Single Issue Nearest Filing Date 15a. Total Number Copies: 21,254/21,775 15b. Paid and/or Requested Circulation (1) Paid/Requested Mail Subscriptions: 21,002/21,519 (4) other classes: 5/0 15c. Total Paid/Requested Circulation: 21,007/21,519 15f. Total Distribution: 21,007/21,519 15g. Copies Not Distributed: 247/256 15h. Total: 21,254/21,775 15i. Percent Paid and/or Requested Circulation: 100%/100%. I certify that this information is true and complete. Amy Klein, Art Director This issue, we've asked two of our influencers a question that's on every esthetician's mind this year: What is one adjustment your company has made to stay successful during the COVID-19 pandemic?

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