ASCP Skin Deep

NOVEMBER | DECEMBER 2020

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find your dream career! ascpskincare.com/career-toolkits 55 Gratitude The POWER of The daily practice of thanking our clients is a core business philosophy, and taking the time to do it properly should be as natural as breathing. As esties, we regularly provide treatments that make our clients look and feel better. By showing our appreciation and gratitude as well, we can easily transform a client's ordinary day into an extraordinary one. Showing customer gratitude is a service that provides healthful, positive benefits to both the giver and receiver. Some people think a simple thank-you holds little value for the recipient, but studies show that these gestures are far more meaningful—and promote more happiness—than we might think. 1 An even lesser- known fact is how gratitude affects the person who shows it. From decreasing stress, fatigue, and depression to improving mood and mental health, a simple thank-you can improve the well-being of the person who expresses gratitude in countless ways. 2 No matter how you thank your clients, the sentiment or gesture should be appropriate, personalized, and genuine. Use these five tips to show your clients how much you care while reaping reciprocal benefits at the same time. 5 Creative Ways to Thank Your Clients by Lynn Parentini

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