ASCP Skin Deep

NOVEMBER | DECEMBER 2020

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46 ascp skin deep november/december 2020 Upgrades are not just an increase in value—they can also provide a new, unique experience for your clients. And who doesn't love an upgrade? Studies show that many consumers are dedicating more income to experiences. According to a Harris Poll on behalf of Eventbrite, consumer spending on live experiences and events increased 70 percent since 1987. The study concludes that clients and consumers want to experience more, and businesses need to evolve to meet this demand. 1 So, how can you show your appreciation and open up new experiences to your clients? Through upgrades—especially for your most loyal clients! SHOW YOUR APPRECIATION Upgrades are the best way to give back and say thank you. Being a frequent traveler for many years now, there are few words I love to hear more than "You've been upgraded" from a representative of a hotel or airline. Incorporating this same level of customer service into your business can really go a long way toward making an experience memorable and building client loyalty. Nothing delights clients more than surprising them with unexpected upgrades and gifts. You've Been Thank your clients for their support with exceptional extras by Lydia Sarfati You've Been You've Been You've Been You've Been You've Been You've Been You've Been You've Been You've Been You've Been You've Been

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