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Home Care Mishaps
Tips to keep client self-care on the right track
by Mark Lees, PhD
Our clients want to see improvement in
their skin's appearance but sometimes
face stumbling blocks to success. More than
likely, those stumbling blocks include home-
care errors that prevent them from achieving
their best results. Following are several client
mishaps and tips to correct them, so you and
your clients are on the same track to skin care
success.
TOO MUCH SUN
Why do clients continue tanning while spending
time and money to make their skin look younger? It
can be frustrating, but the only thing you can do is
explain—sometimes more than once—the danger
of sun exposure and how counterintuitive it is to
tan while fi ghting the appearance of aging.
TIP: Offer your clients options for a safe, sunless tan.
TOO LITTLE SUNSCREEN
Many of your clients only use sunscreen when they
plan to be outside. This common blunder stems from
not understanding how sun damages the skin. Educate
clients that sun damage is cumulative. It is the pileup
of small doses of daily damage that leads to wrinkles,
skin sagging, and sun-related pigmentation issues.
TIP: Make sure clients use a broad-spectrum sunscreen that's
built into their moisturizer—one-step SPF protection for the face
all day.
expertadvice
SKIN SOLUTIONS