ASCP Skin Deep


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find your dream career! 25 expertadvice feed your face | skin solutions | advanced modalities | ingredients | mind your business social standing According to a 2018 Edelman Earned Brand study, 64 percent of consumers made decisions on which brands to purchase from or boycott based on political or social leanings, choosing to buy from brands they feel reflect their personal values. Do you publicly take political or social stands? If it's not done in a thoughtful and authentic way, it can backfire and result in lost clients. For more expert advice, turn the page.

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