find your dream career! ascpskincare.com/career-toolkits 25
expertadvice
feed your face | skin solutions | advanced modalities | ingredients | mind your business
social standing
According to a 2018 Edelman Earned Brand study, 64 percent of consumers made
decisions on which brands to purchase from or boycott based on political or social
leanings, choosing to buy from brands they feel reflect their personal values. Do you
publicly take political or social stands? If it's not done in a thoughtful and authentic way,
it can backfire and result in lost clients. For more expert advice, turn the page.
