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A STEP-BY-STEP
MARKETING PLAN
FOR REOPENING
YOUR SKIN CARE BIZ
by Patti Biro
The day will come when
you'll be able to reopen your
business, but it will take
more than simply flipping
the sign on your door from
"closed" to "open." While we
all hope guests will instantly
return, wishing and hoping are
not marketing and branding
strategies. Instead, preparation
and preplanning are the keys
to success. Following are
some important strategies to
implement while you're waiting
to reopen.
MOVING
FORWARD
