ASCP Skin Deep

MARCH | APRIL 2020

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beautybuzz INDUSTRY NEWS Good to Know Changing the way you market your business ISPA 2020 ANNOUNCES KEYNOTE SPEAKER Seth Godin, bestselling author and 2013 Direct Marketing Hall of Fame inductee, will be the opening keynote speaker for ISPA's 30th anniversary Conference & Expo. "We are delighted to have Seth Godin present as the opening keynote," says Lynne McNees, ISPA president. "Seth's insights on how to be a marketing pioneer will leave our attendees with tools to transform their business practices." Godin, an internationally recognized speaker, writer (18 best sellers), and blogger (over 1 million subscribers and 7,000+ blog posts), will discuss the benefits of using creative, remarkable thinking to transform business ideas and practices. The 2020 ISPA Conference & Expo takes place October 14–16, 2020, at Gaylord National in National Harbor, Maryland. Learn more at www.attendispa.com. Makeup for Men Although the market for men's makeup is still a small fraction (approximately $1.1 billion) of the $71 billion global cosmetics industry, a survey conducted by Euromonitor International found that over half of US men say they've tried some kind of facial cosmetic, such as foundation, concealer, or bronzer. Sephora beauty director and veteran makeup artist David Razzano says he's seeing more men becoming interested in makeup. Other cosmetic companies are betting on the future of this growing segment too. Chanel launched its fi rst line of makeup for men, Boy de Chanel. Rihanna's Fenty Beauty off ers a Gentlemen's Fenty Face box set. And just this past summer, nail polish giant OPI launched the #ManiUp campaign, encouraging men to get their fi rst manicure. A New Reason to Microneedle Studies support using microneedling to treat acne scars, according to a review of 33 recent peer-reviewed studies published in Dermatologic Surgery. Questions remain about how microneedling compares to other acne scarring treatments, though, and which treatment combinations yield the best results. Many studies demonstrated high patient satisfaction regardless of whether providers used dermarollers, microneedling fractionated radiofrequency, or other microneedling devices. "I use microneedling to help ameliorate the signs of atrophic acne scars," research leader Neelam Vashi, MD, says, "because microscopic injuries to the skin help with collagen production and a reduction in signs and symptoms. There is relatively little downtime with this procedure, and it is well-tolerated by all skin types." Vashi recommends immediately setting patient expectations. "Patients should be told that they will have a few days of redness and even mild swelling," she says. "They should avoid harsh products and stick to a gentle skin care regimen directly after."

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