Issue link: https://www.ascpskindeepdigital.com/i/120653
First Impressions Consider the Client���s Perspective by Carrie Patrick While we may hope people don���t judge a book by its cover, ���rst impressions are crucial in the real world. Think about a time when you received a sticky, sweaty handshake from someone you just met, or saw a waitress wipe her nose with the back of her hand. They might both be wonderful people, but these unpleasant first impressions probably had a big impact on what you thought of them���and whether you���d like to do business with them. What first impression do you give clients? When a potential client hears your voice mail message, will she think twice about booking? Will your new client���s first facial involve an hour of staring at a dead spider hanging from your ceiling? Get into the habit of considering every aspect of your business from the client���s perspective. Here are some specific areas where small details can make a big impact. Practice Phone Etiquette By the time someone gives you a call, he or she has already decided to make a booking, and probably has a specific service or treatment goal in mind. The potential client has formed a tentatively positive impression of your business from your advertising, word of mouth, or another source, and is now subconsciously looking for evidence to confirm those initial feelings. Bad phone etiquette might easily cause you to lose a new client before you���ve even booked them. Watch Your Words Be careful of the words you choose for your business name, website, and email address. Yes, there really are estheticians out there using ���XXX,��� ���hotchick,��� ���babygirl,��� and worse in their professional email addresses. Avoid anything suggestive or cutesy if you want to be taken seriously. Get connected to your peers @ www.skincareprofessionals.com 27