find your dream career! ascpskincare.com/career-toolkits 67
by Mary Nielsen
story
COLOR
O
Our culture's Eurocentric ideal of beauty is
finally changing. Consumer marketing is also
expanding beyond the white, blonde-haired, blue-
eyed standard of beauty that has been instituted
for decades. Our country is experiencing a quiet
revolution in diversity and inclusivity. In 1970, 77
percent of the US population was white. By 2015, 38
percent of our population identified itself as white.
1
National Geographic predicts that within 40 years, our
population will be more than 50 percent multiethnic.
2
A PRIMER ON CARING FOR SKIN OF COLOR
