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expertadvice
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latin beauty
An AARP survey finds that despite spending nearly twice as much on beauty products as
the general population, Latinos aged 50 and older say they feel ignored by beauty industry
brands. If you're interested in targeting this demographic, the survey is filled with statistics to
support your effort. See the 2019 national survey, Latinos and Beauty as We Age: A Cultural
Reflection, at www.aarp.org/latinobeauty. For more expert advice, turn the page.