ASCP Skin Deep

JANUARY | FEBRUARY 2020

Issue link: http://www.ascpskindeepdigital.com/i/1191176

Contents of this Issue

Navigation

Page 23 of 84

find your dream career! ascpskincare.com/career-toolkits 21 beautybuzz COSMO REPORT ON CLOUD 10 Joe Segel, the entrepreneur behind breakthrough brands and market innovations like QVC, launched Cloud 10 CBD- Infused Hair Care as the first vegan hair care system. The system combines CBD from organically grown hemp with plant-based PhytoKeratin Plus, which is more effective at strengthening hair than animal-based keratin. With additional ingredients such as mandarin orange peel extract and green tea extract, these products also improve the texture of chemically damaged hair. The Cloud 10 CBD-Infused Hair Care line features five salon-quality formulas to cleanse, condition, tone, style, and finish. "We sought to combine the best of science and the salon to create a line that taps into the power of CBD," Segel says, "while maintaining efficacy through top-quality, vegan, and responsibly sourced ingredients." www.cloud10cbd.com With modern advancements in science and technology, you should expect more from today's hair care products. Ethica Beauty provides a selection of professional salon products that use smart technology to zone in on antiaging, scalp therapy, and hair growth properties. The Ethica Beauty product line includes Anti-Aging Shampoo, Anti-Aging Conditioner, Ageless Topical, and Corrective Topical. All are PETA-certifi ed and free of sulphates, glutens, chemicals, and parabens. Ethica Beauty raises money for HairToStay, which provides fi nancial assistance so cancer patients can pay for scalp cooling that helps reduce chemotherapy- induced hair loss. Ethica Beauty is also transitioning into using reclaimed ocean plastics for packaging. www.ethicabeauty.com e Mane Araction New products and advice for terrific tresses L'Oréal and Industry Experts Unveil Hair.com L'Oréal USA has launched Hair.com, the first brand- approved ecommerce site to offer a professional selection of hair care products directly to the consumer. "Historically, professional hair products have only been available to purchase at salons and select retailers," said Han Wen, chief digital officer at Professional Products Division, L'Oréal USA. "Our research shows that consumers want more choices and ease of access to professional-level products." Hair.com also provides top knowledge from the industry's best talents—by way of product reviews, tutorials, inspiration, and advice—and a carefully selected professional product mix selected to give consumers the tools they need to bring that advice to life between visits to the salon. www.hair.com Ageless Results

Articles in this issue

Links on this page

Archives of this issue

view archives of ASCP Skin Deep - JANUARY | FEBRUARY 2020