Issue link: https://www.ascpskindeepdigital.com/i/1174214
ascp now offers advanced modality insurance! ascpskincare.com/ami 63 the party. If your client mentions they are going to a PTA meeting after their waxing appointment, ask them if they'd like you to do a quick 15-minute makeup refresh. Write This Down Just as you keep notes about skin care products used and make recommendations based on your client's skin type, do the same for makeup. Circle the top three products you want your client to start with and hand the list to them. As you're walking your client out, you can say, "Which products would you like to take home today?" Perfect for You Makeup doesn't have to include a lot of guesswork, but many people are unsure which colors to use on their eyes for fear of looking inappropriate. You can overcome this by offering color recommendations based on color theory and adding, "This color is perfect for your eyes" or "This is a great match for you." Challenge Perception If your clients object to your makeup because of pricing or loyalty to another brand, you can kindly offer facts about those brands and why yours is esthetician-approved because of its noncomedogenic qualities and antioxidant properties, to name a couple. Two is a Pair Complementary items are things like shampoo and conditioner, oil and vinegar, and hammer and nail. Go through your inventory of products and make a mental note of the things that pair together well, and make an effort to sell these together. For instance, mineral powder and setting spray make a great couple, as does an eyeliner pencil and a sharpener. If a client shows interest in one, you can always piggyback the other with it. Ask For It The best way to close a sale is to ask for the sale itself. You should always ask, "What products do you need to stock up on today?" or "Which products would you like to take home today?" And remember, if you don't ask, the answer is always no. If a client buys a product from you, studies show the likelihood they come back is increased tremendously, so do yourself a favor and ask for the sale.